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The Future of Business
We're not only seeing this happen with what I'll call like the internet celebrity, right? People who are big on Twitter or have a big email list. Kim Kardashian, Kylie Jenner, The Rock, Conor McGregor,. But you're also seeing what I'll calls like the crossover star. So yeah, it's fun to watch. When you see people building audience first and then either buying or building the companies on the back end.