How to Create Leverage

Sally Kohn: Having a place to store all those ideas in one place is really key. If you are looking to create leverage, whether you're just getting started as a freelancer or even an educator or non-marketer, these principles still apply. It is leverage to take your ideas out of your head because then you can share access to them. So there's a lot of components to it, but the key thing is that you don't have to repeat yourself over and over and over again. But if you get into the habit of isolating these ideas, you can be a great way to deliver better results faster with less manual intervention.