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The House that Came in the Mail
99% Invisible
Sears Modern Home Program
By 1907, Sears and Robuck was selling the then equivalent of $1.3 billion of merchandise to American families every year. Most American families were still living in multi-generational housing. The reigning paradigm of the middle class was the Victorian home with its many little rooms divvying up children, uncles, and grandparents.
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