22min chapter

Mind Pump: Raw Fitness Truth cover image

2169: Ways to Correct Neck & Shoulder Pain, When to Avoid Tracking Macros, How Lots of Muscle Can Negatively Affect Longevity & More (Listener Live Coaching)

Mind Pump: Raw Fitness Truth

CHAPTER

Challenges of Marketing Fitness Programs to Women

This chapter discusses the challenges faced in marketing fitness programs to women, highlighting the industry's perpetuation of gender-based training myths and the poor quality of online workout programs. It emphasizes the value of certain exercises for women and compares the programming in powerlifting and Olympic lifting, where gender differentiation is not practiced. The chapter calls for dispelling myths and promoting women's health and well-being over societal expectations.

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