What Was the 'Evil Twin' Growth Strategy and Why It Worked?

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Angelo Bahu is the viral force behind Yonutz, racking up 750+ million views across 8 million YouTube subscribers and 2.8 million TikTok followers. He turned his family's donut shop into a national franchise backed by Shark Tank's Kevin Harrington, with his creative content—making ice cream-stuffed SMASH Donuts based on movies and pop culture—generating multiple 20+ million view hits. Featured on Fox Business and ranked #9 in U.S. Food Entertainment, Angelo built a Gen Z empire that transformed gourmet donuts into a cultural movement.

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https://www.instagram.com/yoangelolo/

https://www.youtube.com/@yoangelolo/

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➡️ Talking Points

00:00 – Intro

01:32 – The Moment That Changed Angelo

04:18 – How His Family Joined Yonutz

10:06 – The Secret Behind His Viral Boom

16:25 – Making Your Brand Culturally Relatable

19:24 – Using Socials to Pick Your Next Location

22:20 – Opportunities That Leveled Him Up

24:19 – Sponsor Break

27:03 – Why His Content Exploded Organically

28:19 – Does Every Platform Treat Content the Same?

34:24 – Inside Angelo’s 21-Day Viral Course

43:42 – Angelo’s “Evil Twin” Growth Strategy

51:46 – Why You Must Keep Testing New Ideas

53:25 – Sponsor Break

55:55 – The New Rules of Social Media

1:00:14 – Angelo’s Best-Performing Videos

1:02:18 – Can Any Content Style Go Viral?

1:05:13 – Winning on Socials Without a Big Team

1:07:58 – The Power of a Strong CTA

1:14:19 – Podcast vs Short-Form Audiences

1:16:47 – Who Angelo’s Course Is Really For

1:20:45 – What Agencies Get Wrong About Social Media

1:24:58 – Angelo’s Hardest Career Lesson

1:26:37 – A Social Media Belief He No Longer Holds

1:27:43 – Balancing Perfectionism with Posting

1:32:51 – The Value of Pausing to Appreciate Progress

1:39:40 – The One Lesson He’d Leave His Kids