70. ABM: The Next Frontier
Let’s talk ABM
00:00
Transforming Account-Based Marketing: A Customer-Centric Approach
This chapter explores the evolving nature of account-based marketing (ABM), emphasizing the need to prioritize the buying process for customers over traditional sales support. It underscores the importance of collaboration between marketing and sales teams and advocates for a shift towards a customer-first mindset within organizations. The discussion also addresses the skills required for effective ABM and the necessity of adapting strategies to meet the changing behaviors and expectations of modern buyers.
Transcript
Play full episode
