How to Design a Logo That Tie Into Your Brand Identity

Got another message this week from someone who especally ts a lot of questions. They're all kind of tied around the same kind of thing, which is effectively branding. So she's setting up a business, wants to know how to design a logo that somehow ties into her brand ethosand what it's all about. Getting the logo right is hard. It is hard. And i think before the logo's even thought about like you just need to make sure you're branding sone point,. Like fully understanding why you're doing it. But how can you have branding without a logo? Adam, i'm glad you ask, david, a brand. I think it's allin.