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The Thermic Effect of Calorie Consumption
The more calories you consume, the bigger the thermic effect. When everything lines up, when the sweetness matches the calories, the beverages metabolized properly and the brain responds to it proper. But when it's mismatched, when the taste does not match the calories, everything kind of goes completely. It doesn't get metabolized properly. The brain doesn't respond to it. What happens to these calories? They're floating around in the blood and the brain almost isn't even aware of them. So this is kind of frightening because you're dumping nutrients into your body and they're not getting processed properly.