The Importance of Strategic Advice

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LinkedIn co-founder Reid Hoffman: The best partnerships are built on authentic alignment. He says Google's partnership with LL Cool J was a partnership that was both strategic and authentic. "You got to have incredible talent at every position," he adds.

How do you create authentic partnerships to build scale? Daymond John, founder of FUBU and one of the original “sharks” on ABC’s Shark Tank, shares lessons from FUBU’s earliest days in Queens, where he partnered with bouncers, bodegas, his neighbor LL Cool J, and his earliest collaborator and investor (his mom) to turn a great idea into a billion-dollar urbanwear brand.

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