344 - Julian Massler on Measuring and Optimising Retention, Contracts, Pricing and Packaging, and Client Education
High Intensity Business
00:00
Is It a Recurring Revenue or a Subscription?
In germany, for example, m the frenchises are selling like ten pecks a lot. For most people, the best package is the twelvemonth subscription. These e like our main customer group, are people that do this just to enhance their everyday life. And science has proven that people need somehat something to lose. They need to have skin in the game. Because of that effect, i its like every wind, as you say,. and customers come more often because feel the payin of the membership fee.
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