EP.76: The Evolving Landscape for Youth in the Metaverse with Dylan Collins - Founder, SuperAwesome
Into the Metaverse
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The Evolving Landscape for Youth in the Metaverse
This chapter discusses the changing landscape for young people in the metaverse and the increasing involvement of brands on these platforms. It explores the shift in brand engagement, the challenges of gaming dominating the entertainment hours of young audiences, and the importance of engaging with Gen Z and generation alpha. It also highlights the emergence of new platforms like Roblox and the need for brands to view virtual worlds as business assets.
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Transcript
