Is Your Value Proposition Right?

CNN's John Sutter talks about how he went from super-rich to struggling entrepreneur. He says his wife and kids were in private school, they had a big house when he got fired by an organization development firm. The first thing you have to do is figure out who your ideal buyer is, which isn't that difficult,. Then the next step is determine how you're going to reach them; if I write a book, they're going to find out about me.