3min chapter

Marketecture: Get Smart. Fast. cover image

Episode 26: Privacy Expert Alan Chapell says "Marketers are F-ed"

Marketecture: Get Smart. Fast.

CHAPTER

The Role of Performance Campaigns in Google's Antitrust Campaigns

Ari Fleischer: I think it's going to be tough to challenge from a make good perspective. If you're asking me, there's a lot of leeway in an arm's length transaction, even if it's a company with Google and who's huge. He says the irony here is that whenever the antitrust folks knock on Google's door, they always exclude YouTube because "YouTube's only 5% of all video advertising when you include TV"

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