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Episode 30: Recession-proof sales

Decoding Sales

00:00

Is There a Pool of Folks Who Are Ready to Take a Risk?

The pool of folks who are willing to take risks shrinks, says Peter Cevallos. "It's much more where rubber meets the road where you need to have something that's a must have," he adds. The economic downturn will make some people skittish about investing in startup companies.

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