AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
3min chapter
Proving the link between advertising and profit
The WARC Podcast
Understanding Advertising ROI: Short-Term Gains vs Long-Term Effects
This chapter explores research findings on advertising's return on investment, revealing significant short-term and long-term profit metrics. It advocates for a nuanced approach to categorizing advertising efforts, encouraging a blend of brand and performance strategies across digital and traditional channels.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode