23min chapter

Fintech Layer Cake cover image

Public’s COO Stephen Sikes Talks Rising Rate Effects and New Products

Fintech Layer Cake

CHAPTER

Optimizing for a Lifetime Relationship with Customers

This chapter discusses the importance of trust and long-term commitment in the business model, especially when targeting younger customers who prefer a mobile-first or digital experience. The speaker addresses conflicts of interest in user interfaces and user experiences and the challenges of regulating engaging investing products without discouraging engagement.

00:00

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