B2B Marketing with Dave Gerhardt cover image

#113: ABM | Account-Based Marketing (with Hillary Carpio, Head of ABM at Snowflake)

B2B Marketing with Dave Gerhardt

CHAPTER

Alignment and Relationship between Demand Gen and ABM

The speakers discuss the importance of alignment and a strong relationship between Demand Generation and Account-Based Marketing (ABM). They emphasize the need to align key performance indicators (KPIs) and highlight that misalignment can lead to failure in ABM.

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