AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
13min chapter
#113: ABM | Account-Based Marketing (with Hillary Carpio, Head of ABM at Snowflake)
B2B Marketing with Dave Gerhardt
Alignment and Relationship between Demand Gen and ABM
The speakers discuss the importance of alignment and a strong relationship between Demand Generation and Account-Based Marketing (ABM). They emphasize the need to align key performance indicators (KPIs) and highlight that misalignment can lead to failure in ABM.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode