How I Built This with Guy Raz cover image

Clif Bar: Gary Erickson

How I Built This with Guy Raz

CHAPTER

You Can't Say It's Not Going to Change

"We had the deal essentially done on april, i know the date, april seventeenth, two thousand. We were going to meet our investment banker, the people from quaker and as well as all the lawyers,. And we had told the company what we were doing," he says. "It was a naive, naive thing to say that things wouldn't change."

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