4min chapter

The HeyCreator Show cover image

Nine Growth Hacks From The Motley Fool

The HeyCreator Show

CHAPTER

How to Build Deadline Funnels

Long campaigns should have hard and soft closes. Having a countdown or deadline drives urgency. 80% of your sales are going to come before that soft close, but you'll still end up with stragglers who pay at a higher price. I think the most valuable skill I've learned from doing digital product sales has been how to build deadline funnels because that freaking countdown timer is just irresistible.

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