EP 80 | David Apple (Notion) - The evolving role of Customer Success in hyper-growth companies
CHURN FM
00:00
Typeform and Notion - What You Wish You Had Known Before Getting Started?
Both typeform and notion weighted a lot longer than most businesses to invest a single dollar in customer acquisition outside of like a sales team. Both products have an inherent viral loop. And that was basically the main driver of acquisition for both of these products. But interesting, like you said, they both didn't spend much on paid to begin with and leverage that viral component. So what's one thing like when it comes to churning retention that today that you didn't know before getting started? I guess two things come to mind. The first one is so before becoming in charge of customer success, my career had been sales. And I was used to owning a number and my performance was based on
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