Understanding consumer behaviour
5THWAVE - The Business of Coffee and Hospitality
00:00
What Kinds of Experiences Are Valued by Customers?
Research shows that if you tempt people with a smell like cinnamon buns, all of a sudden they are concerned about their weight. So now we've understood the customer and we feel that's our target market. How do we go about enticing them into our restaurant or hospitality space? What pieces of advice would you give to anyone opening a new space?
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Transcript
