
Maybe I'm Not the Problem: Maggie Patterson @bsfreebusiness
I Have ADHD Podcast
00:00
Building Trust and Transparency in Selling
In this chapter, the speaker discusses the importance of selling in a way that is not scammy, pushy, or high pressure. They introduce a framework called Trust DNA, which consists of five aspects: truth, transparency, empathy, consistency, and reliability. The speaker emphasizes the significance of building trust with customers by being truthful, transparent, and reliable in their selling approach.
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