How to Get the Most Out of a Trade Show

You should be breaking up your list into a few different buckets. For every minute you do not have meeting with someone alive that you've pre scheduled, you should be looking for those people on the floor actively. Even if you book one meeting prior to going to the trade show, your goal should be to leave with 15 meetings booked by the end of the show. If they're not going, believe me, they'll tell you. You can say, hey, no worries, like whin you be open to meetng meeting virtually, since you're not going to be there if they are.