The Role of Jobs to Be Done

Lahe: Adoption is actually two things. Its acquisition plus activation. And both of those together create an adopted product. So that's an kind of parallel to this idea of you have to build the product, but then you have to distribute a distribute it and then folks actually have to use it. He says if you're not thinking about the problem you're solving, through like the words of the lens, that your users are looking for your product, or a thing that solves their problem as your product does.