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The Unique Value Prop I Built for Gym Owners
I wanted to create a brand that only gym owners sold. So no one else could sell it. We priced it on our home site higher than they would price it. On top of that, we gave them a very good selling system because I learned a lot about selling supplements. And so once we basically connected the dots were the last piece that I added to make it even more friendly to gym owners is I made it a recurring subscription.