You're going to hear an amazing strategy that you can put into motion right now. I want you to consider these three questions, and when you take the time to answer them, they will give you more clarity around this concept of a profet driven lead magnet that also offers value. So what does your ideal customer avatar need to understand, be aware of, or believe in order to want or need your product, programme or service? And then third, ok, so now that i know that, what kind of lead magnet can i create that will compliment or be aligned with what i want sell? This is not rocket science, but it does take some creative and strategic thinking.