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S2 E8: Eli interviews Gina Parrelli: A Subscription and Retention Deep Dive
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My Lease Is a Subscription
"It's funny to see how different brands think about it differently in terms of life cycle," he says. "I didn't think about all of the, um, those types of subscriptions like my Netflix, my HBO, everything from my phone." He adds that some car dealers are thinking about it the way CPG does.
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