36 | Nail Your Sales Call With Five Steps
The Obvious Choice
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How to Bring Up Tension in a Sales Call
In most cases, there's a lot of tension that exists. It's going to be really important for you to bring up that tension in the call. A good rule of thumb is to kind of ask why until it gets tense and then ask Katner two more times. In some cases, a client will answer these questions and realize it's not important enough for them to move forward. That's cool, man. You wouldn't be able to get a result even if you could trick them to sign up.
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