Introduction

The best SaaS businesses starts with trying to solve a problem for a specific customer persona. Though your product might be good, it might not fit the the ideal customer persona right. So what can you do about it?

Listen to this episode of course…

Sujan Patel, Co-Founder of Mailshake, joins the conversation to discuss his experience and mistakes building and growing Mailshake and how to identify product market fit.

Sujan is a data-driven content marketer and entrepreneur. He is also the Managing Director at Ramp Ventures, a part-time Board Member of the Entrepreneurs'​ Organization, and the GM and Co-Founder of Web Profits.

In this episode, we discuss:

• How to find the right customer
• Building and growing Mailshake
• How Mailshake helps sales reps?
• How Sujan learns from his mistakes