#213: Relaunching The Shangri-La Hotel Rewards Program
Let's Talk Loyalty
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How to Maximize Customer Lifetime Value With COVID
The direction towards, you know, what we call focusing on customer lifetime value was definitely in place, I would say, 2018. And so as a group, we really had to take a step back to say, okay, then how can we maximize the relationship we have? The average customer might stay at a shangalao, stay at a hotel, maybe once, but if you think of it as, for example, every if you have good content, right? You have good reasons that if all you and social open your app to check out what's trending. Okay. Then maybe they'll check up and they'll check, they'll basically interact with you maybe once every two weeks
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