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Live from Lisbon, this Talk in Ten returns from the incredible Productized conference — an energising, thoughtful gathering for product leaders. We’re honoured to partner with Productized for the third year running and grateful to Bobcats Coding for making this Lisbon series possible. Productized in Portugal continues to be an outstanding forum for real conversations about product craft, AI and organisational change.

A rapid-fire conversation with David Pereira about his Productized workshop — crafting product strategies that survive AI — joined by Barbara from Bobcats Coding. We dig into means vs ends, disruption analysis, data readiness and change leadership.

Key topics discussed:

Why AI is not the goal: using AI to solve real customer problems, not to chase hype.
Means vs ends: keep product outcomes central, avoid building for AI’s sake.
Disruption analysis: how to assess whether AI can replace your core product functions.
Data readiness: the realities of garbage in, garbage out and preparation needed.
Change leadership and culture: the people work required to adopt AI responsibly.

Guest bio:

David Pereira — Author, speaker and seasoned product consultant focused on product strategy, discovery and organisational change. David helps leaders define meaningful problems, avoid the feature factory and design strategies that align product, technology and customer value.

Thank you to our sponsor Bobcats Coding — a Budapest-based digital product studio specialising in AI engineering and end-to-end product development. Download their latest AI economics guidebook at bobcatscoding.com. Thank you also to Productized for being an excellent conference partner.

Host Bio

Ben is a seasoned expert in product agility coaching, unleashing the potential of people and products. With over a decade of experience, his focus now is product-led growth & agility in organisations of all sizes.

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Ben Maynard

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Product Agility Podcast

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