In this Short, Maximus Greenwald, founder of Warmly.ai, shares insights on the evolution of sales and marketing. He explains the critical shift from sales-led to marketing-led growth, why modern SDR teams should report to marketing, and how to evaluate the new wave of AI sales tools. Max also makes a bold prediction for when AI sales agents will truly work and shares his controversial take on why „defensibility“ is a myth and speed is everything.
What You’ll learn:
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The strategic shift from Sales-Led to Marketing-Led sales
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Why SDRs are increasingly reporting to Marketing, not Sales
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How to evaluate AI sales tools (and why you should re-try them every 6 months)
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The predicted timeline for when AI sales agents will become truly effective
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Why „speed of shipping“ is the only real moat in today's SaaS landscape
ALL ABOUT UNICORN BAKERY:https://stan.store/fabiantausch
Where to find Max:LinkedIn: https://www.linkedin.com/in/max-greenwald/Website: https://www.warmly.ai/
More about Guest-Host Mike Mahlkow:LinkedIn: https://www.linkedin.com/in/mikemahlkowWebsite: https://www.mikemahlkow.com/
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