127 GUEST: How to Be Relevant to Your Prospects and Customers, with Bill Cates
The Art of Sales with Art Sobczak
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How to Grow Your Business at the Speed of Relationships
Soso: Marketing is about finding the bull's eye for your business. The biggest thing in salesand marketing, i think, in one word, is empathy. I've always enjoyed trying to identify people and get a message in front of them. Even if you get introduced to someone that borrowed, trust will carry you so far,. But it doesn't usually carry all the way to the finishe line. So how we talk about our value has to be relevant - compelling.
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