Are You Creating Demand on LinkedIn?

Jen: I think about demand, Jen or demand creation in terms of paid and organic. Organic would be using the brands handle on LinkedIn or Twitter like we are for getting our point of view, differentiation, valuable education to our ICP out there. But that's going to take time, right? That's what Chris Walker talks about. What I post on LinkedIn, they they tell me we have a podcast and we needed a promoter. We have an event and I don't put a lot of effort into those. So it has led to business and I think my just try to have fun with it. Comes off as authentic because if I'm posting about metadata or differentiators every day