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5min chapter
Niching Down (But Not the Way You Think) w/ Mike & Gaby Grinberg
Agency Life
How to Treat People With Kindness and Dignity
Gabby Grinberg: I would probably say there's two people. One is my dad, who unknowingly showed an example of how to treat people with kindness and dignity. Nicole Paretta has been a friend and a mentor and a guide and a Sherpa for us. Mike Cone was our informal advisor at one point. He was the CEO of that startup before he went on to found Proofpoint. The strategic narrative can be so powerful for you as an agency if you put in the work.
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