Fostering Collaboration and Innovation in Business Design

The chapter emphasizes the challenges and significance of collaboration among stakeholders in the service design industry, particularly focusing on the role of business designers in fostering understanding and cooperation. It discusses the evolution of value in industries, the importance of aligning new ideas with ongoing projects for success, and the balance between incremental and disruptive concepts. The chapter also highlights tailoring strategies to fit the maturity level of businesses, supporting organizational culture for idea execution, and aligning metrics for driving customer satisfaction.