Is Your Passion the Key to Getting Funded?

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In a business plan competition, the amount of passion that founders showed had no bearing on whether judges decided to fund their pitches. In another study of over 14 hundred pitch vidios, founders who showed too much joy were less likely to get funded. It's helpful to feel passion, but what you need to show most is preparedness. The most important step in convincing people to bet on you isn't to express enthusiasm - it's to prove that you've done your home work.

Great pitches can seem like genius or magic. But you don’t have to be a great salesperson to give a great pitch. Whether you’re floating an idea at a team meeting, looking for investors for your startup, or applying for your next job, life is full of pitching moments. In this episode, we bust myths about what it takes to drum up excitement–and share insights from Hollywood and Silicon Valley on ways to improve your chances of getting your audience on board. This is an episode of WorkLife with Adam Grant, another podcast in the TED Audio Collective. To hear more episodes on the science of making work not suck, follow WorkLife with Adam Grant wherever you're listening to this. For the full transcript of this episode, visit go.ted.com/WL44.