#2 The Introduction
Winning the Challenger Sale
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The Power of Collective Personal Brands
"I really like what you just quoted there, and it kind of wrote it down. Collective personal brands can be more powerful than the company brand," he says. "The idea being like, could smaller groups of people or tiger teams within organizations establish sort of a social selling or branding strategy? That's something that I think is picking up a little bit of steam."
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