13min chapter

The Analytics Power Hour cover image

#249: Three Humans and an AI at Marketing Analytics Summit

The Analytics Power Hour

CHAPTER

Navigating Stakeholder Expectations and Agency Size Differences

The chapter delves into managing stakeholder expectations around insights delivery and the importance of checking progress against established goals regularly. It also explores the challenges and advantages of working in both large and small marketing agencies, highlighting differences in client relationships, workloads, processes, and growth management.

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