Navigating Stakeholder Expectations and Agency Size Differences

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The chapter delves into managing stakeholder expectations around insights delivery and the importance of checking progress against established goals regularly. It also explores the challenges and advantages of working in both large and small marketing agencies, highlighting differences in client relationships, workloads, processes, and growth management.

How good are humans at distinguishing between human-generated thoughts and AI-generated…thoughts? Could doing an extremely unscientific exploration of the question also generate some useful discussion? We decided to dig in and find out with a show recorded in front of a live audience at Marketing Analytics Summit in Phoenix! With Michael in the role of Peter Sagal, Julie, Tim, and Val went head-to-GPU by answering a range of analytics-oriented questions. Two co-hosts delivered their own answers, and one co-host delivered ChatGPT's, and the audience had to figure out which was which. Plus, a bit of audience Q&A, which included Michael channeling his inner Charlie Day! This episode also features the walk-on music that was written and performed live by Josh Silverbauer (no relation to Josh Crowhurst, the producer of this very podcast who also wrote and recorded the show's standard intro music; what is it about guys named Josh?!). For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.