The idea that these are the new reality t v shows, like the real world was for years and years. Hype house, not a content house. Sway house is probably the biggest one. We're actively working in that space to figure out how does it get done right? Where do the insurance needs? What are the considerations? where do we need to pick ranches that are two miles outside of, you know, a neighborhood and like calabasa, that would be better? Yah, ye. There's a new new wr wot get. You talkn about these tick tock houses, and then all of these david dobricks,. i can mention the nams