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RV E22 - The B2B Buying Journey, Chris’ LinkedIn Post Process, Building Community, and more! | TikTok Live 24

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Product Marketing and Sales Enablement - What Do You Think?

A lot of people that go through a sales process with me feel like the first call is a free consulting session for 45 minutes. "I'm just trying to understand their business and let them know objectively, hey, we can help you," he says. The key in product marketing isn't how to do product marketing; it's figuring out how to lean customer insights.

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