The Core of the Sails Deck

The first part of the story stack is having this elevator pitched at really, that sounds like it can be re purposed for a cold emal. You could put that into your cold call, like when you talk about what you do. And then it also ends up serving as the core of the sails deck, right? To me, like the a sails deck is pretty much just built around problem approach solution. But you have to create a larger story and framework around problem approach Solution.