S2E12: BCG Live Case Interview Example: Market Entry
Strategy Simplified
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Is This a Risky Market?
The market is still growing. Even though it's growing a little bit slower than it was before, that doesn't mean that this will be a permanent growth rate. So I think there's still a lot of upward potential here. We have only one other competitor competing with us. And without even taking into consideration how that would grow, we'd be able, through that 25% market share, to get profits of about 5.4 million in two years.
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