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4min chapter
How Metro increased traffic by publishing less
The Rebooting Show
Optimizing Content Through Quality Focus
This chapter explores a strategic shift in a media organization towards prioritizing quality over quantity in content production, illustrated by a case study from the entertainment desk. The discussion highlights the impact of reduced article output on traffic growth and emphasizes the importance of engaging existing readers before targeting new audiences.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode