M&A Talk: #1 Podcast on Selling a Business cover image

8 Simple Ways to Increase the Value of Your Business

M&A Talk: #1 Podcast on Selling a Business

CHAPTER

The Hub and Speak Model

You want to make sure that you don't know all of your customers by first name, right? And there's nothing wrong with knowing your customers and being present should a customer want to talk to you. A customer should not be perched in the product because of you, right? Being your business is not saleable from the standpoint of you have to remain within the business. If you are the business owner and you're looking to exit, how do you mitigate this? Do you essentially institutionalize that customer and lay off a little bit or start having your management team build relationships with them?"

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