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Kapitel 8: Mennesker er flokdyr, det giver muligheder og problemer (Sommerskole)
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Menneskers købsadfærd og flokmentalitet
Kapitel 8 undersøger, hvordan menneskers tendens til at følge flokken påvirker deres købsbeslutninger, med fokus på sociale beviser i tv-shop og online shopping. Markedsføringsstrategier, der simplificerer valg og skaber behov, diskuteres som metoder til at udnytte dette fænomen.
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