Product Led Growth Route

Marketing is really all about creating context. You want to build a deeper connection then being a lead in a system with a lead status. People related Carson retiring to a parent dying because they had watched him for 30 years every night at 1130 and now this dad of TV is no longer on TV or granddad at that point probably because he was a lot older. The other part that I think gets a little underrated is keeping track of who's already a customer and them getting getting an impression with you.