114: The iPhone Story
Not Investment Advice
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The Origins of Apple's iPhone
Apple had a basically a startup within Apple And the team was small like I think it was less than 30 people in the end. There at one point when the Number of people working with carriers was as big as the iPhone software team. Steve Ballmer famously said the iPhone would never succeed and never get market share. The guy that took over for Steve Jobs and the media was John Scolie Who was a big executive at Pepsi. He envisioned the product announcements as a news theater A show put on for the press.
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