The Origins of Apple's iPhone

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Apple had a basically a startup within Apple And the team was small like I think it was less than 30 people in the end. There at one point when the Number of people working with carriers was as big as the iPhone software team. Steve Ballmer famously said the iPhone would never succeed and never get market share. The guy that took over for Steve Jobs and the media was John Scolie Who was a big executive at Pepsi. He envisioned the product announcements as a news theater A show put on for the press.

Trung does a deep dive on the 2007 iPhone launch. He discusses Apple’s design process, the iconic iPhone Keynote, what was the first killer app?, why Jobs hated the App Store, the history of multi-touch, Gorilla Glass and much more.

Timestamps:

(00:00:00) - Intro

(00:07:07) - The Convergence of Technology Theory

(00:09:58) - The Fragility of Ideas

(00:15:11) - iPhone Background

(00:18:51) - iPhone's Success by the Numbers

(00:21:06) - The iPhone Development Story

(00:27:40) - Multi-touch Story

(00:42:43) - Apple's Previous Phone Project?

(00:46:08) - The Grind of Building the iPhone

(01:04:22) - The Inside Story of the Iconic iPhone Keynote

(01:07:00) - The Carrier Deals

(01:07:57) - Why Steve Hated the App Store

(01:11:18) - How to build trust with you end-user

(01:13:29) - Gorilla Glass Story

(01:21:16) - Summarizing the iPhone Story

(01:27:42) - Awards and Biggest Lessons

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