2min chapter

The AIAS Game Maker's Notebook cover image

Demystifying Creativity with Creative Leader and Author Fawzi Mesmar

The AIAS Game Maker's Notebook

CHAPTER

The Core of Creativity: Defining and Solving Problems

This chapter explores the crucial link between creativity and effective problem-solving, highlighting the importance of accurately defining problems. Through the 'faster horses' analogy, it emphasizes the need for deeper insights into audience desires to foster innovative solutions.

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