3min chapter

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#298 I had lunch with Sam Zell

Founders

CHAPTER

How to Be an Entrepreneur in the Great Depression

In his autobiography, real estate mogul Francis Greenberg says the ruthless industry has created far more bankruptcies than it has billionaires. He was a New York City real estate broker who made his living by two ways: negotiating for property owners and trying to salvage their estates. This is what he's doing at this point in his life - salvaging properties from people that can't afford them. And so even during the Great Depression, he never left the real estate industry just kept working in it till he died.

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